A plan built around your property
Every house sells for a different reason, so the plan behind it should be different too.
Lucas works across Design District, South Beach and North Miami Beach, and starts the same way each time: what is this property actually competing against, who is going to buy it, and what has to be true for them to pay the top of the range rather than the bottom of it.
How it works
From listing to closing
Priced off what actually sold.
Not a wishful number and not a listing-price average — what comparable homes closed at in the last few months, what is competing with you today, and how long each of those took to go. Priced right, a house sells in its first three weeks. Priced hopefully, it sits, goes stale, and sells for less than it would have.
Priced off what actually sold.
Not a wishful number and not a listing-price average — what comparable homes closed at in the last few months, what is competing with you today, and how long each of those took to go. Priced right, a house sells in its first three weeks. Priced hopefully, it sits, goes stale, and sells for less than it would have.
Spend money where it comes back.
A walk-through before anything is listed, room by room, deciding what is worth doing and what is not. Most homes need paint, light and less furniture rather than a renovation, and knowing which is which is most of the value here.
Photographed properly, then put in front of the right people.
Professional photography, floor plans and video before the listing goes live, syndicated everywhere buyers look — and taken directly to the agents who are working with buyers in this price band right now, because most of them are not browsing.
The number is not the whole offer.
Financing, contingencies, inspection terms and closing date routinely matter more than the last ten thousand dollars. Every offer gets read in full and explained to you in plain terms before you answer it.
Watch the dates so nothing surfaces late.
Inspection, appraisal, title and the lender, each tracked to its own deadline. Most deals that fall apart fall apart here, and almost always because someone stopped watching a date rather than because the buyer changed their mind.
What is your home worth?
Not an automated estimate off a public record. Lucas looks at what has sold on your street, what it sold for, what is competing with you right now, and what your property has that those didn’t — then tells you the range and how he got there.
Useful whether you’re listing next month or just working out what you’re sitting on.